ICON, a leading creative agency in UAE and MENA Region, was approached by  Ajman government to develop an advertising campaign for Dubai Expo 2020. The objective of the campaign was to raise awareness about the event and showcase the growth and development of the Emirate.

Objective:

The main objective of the campaign was to create a strong connection between the client and the audience, increase awareness about Dubai Expo 2020, and showcase the growth and development of the Emirate.

Strategy:

The strategy employed by ICON was to create a narrative that showcased the rise of Dubai from a desert to a city of wonders. The team used top-quality visuals inspired by the moon and animations of astronauts and a spaceship or rocket flying to the moon to indicate that Dubai is flying and developing. They also stressed the use of pictures and quotes from H.H. Sheikh Mohammad Bin Rashid Al Maktoum and other leaders to showcase the foresight, vision, and ambition of the Emirate. The main theme of the campaign was "Dreams Unlimited: The Best is Yet to Come!"

Execution:

The execution of the campaign involved creating stunning KVs and animations, designing top-quality visuals showcasing Dubai Expo 2020, and using an animation of a plane flying to indicate the step-by-step planned progress of the city. The team also used an animation of a plane flying to indicate the step-by-step planned progress of the city. The campaign was implemented across multiple platforms including OOH, outdoor ads, banners, and more.

Results:

The campaign was a huge success and helped the client increase their KPIs, enhance customer journey, spread awareness, spread the message, increase sales, enhance their social media presence, and more. ICON's creative design solutions, creative copywriting solutions, social media solutions, innovative technology solutions, CGI, and most innovative design techniques helped the client achieve their objectives and reach their target audience effectively. Overall, the campaign was a great example of how ICON's marketing solutions can help customers achieve their business goals faster.